#programmatic-advertis

[ follow ]
Exchangewire
4 months ago
Marketing tech

Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce - ExchangeWire.com

Index Exchange has donated an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce, allowing stakeholders to explore Google's Privacy Sandbox Protected Audience APIs.
The tool aims to enhance transparency and provide a platform for media owners and buyers to understand the complexities and ramifications of Privacy Sandbox Protected Audience APIs.
The advent of Protected Audience APIs signals a radical shift in programmatic auctions and impacts fundamental use cases of digital advertising. [ more ]
AdExchanger
4 months ago
Marketing tech

Programmatic CTV Will Hit Puberty In 2024 | AdExchanger

Advertisers are increasingly treating connected TV (CTV) as a digital performance channel and demand for programmatic CTV is expected to continue growing.
Programmatic CTV offers a cost-effective way to target and attribute ads while maintaining scale, which is why more advertisers are turning to it. [ more ]
AdExchanger
4 months ago
Marketing tech

2023: The Year SPO Went Mainstream | AdExchanger

Supply-path optimization (SPO) is nothing new.
...
But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs for capturing market share.
AdExchanger
4 months ago
Privacy technologies

Can Podcast Advertising Find Second Gear?; No Escaping The Bundle | AdExchanger

Podcast advertising has been stuck in first gear for years.
Programmatic targeting and dynamic ad insertion struggle to find their hook in the podcast industry. [ more ]
Digiday
4 months ago
Marketing

Omnicom Media Group maps its own path to avoid the potholes of programmatic

OMG argues that the problems with programmatic advertising can be overcome by being more careful and following standards.
OMG's initiative with major SSPs resulted in better outcomes for clients, including higher performance and lower MFA delivery rates. [ more ]
AdExchanger
4 months ago
Podcast

Can Programmatic Audio Rise In The Charts In 2024? | AdExchanger

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media.
...
That disparity is especially stark in podcasting.
[ Load more ]