Marketing tech

Marketing tech

Agent Payments Protocol (AP2) is a new open standard that lets AI agents complete purchases on a consumer's behalf - safely, with proof of consent and with clear accountability if something goes wrong. Think of it as the missing payments layer for "agentic commerce," where shoppers increasingly delegate tasks like research, comparison and checkout, to AI assistants that operate across sites and apps.

brought in largely by their clients, which include Verizon, Disney, Chipotle, McDonald's, Ford, GM, Uber, Pepsi, Unilever, P&G and others - some 30 marketers in total, according to Bill Tucker, Aquila's CEO and a longtime agency exec. About 20 of them, including McDonald's and P&G, are currently involved in the first round of trials. Tucker said it's intentional to have not only the biggest but also some mid-sized advertisers participate in the trials.

"DOJ's proposed changes go far beyond the Court's liability decision and the law" in requiring a divestiture of those businesses, Mulholland writes. On top of the divestiture of the one-time AdX business, the DOJ suggests major changes that go beyond the open web display ad server and ad exchange markets, which were specifically cited in the decision. Another of Google's arguments will be that the business decisions targeted by the DOJ are from, like, six to 16 years ago.

Roundtable (RTB) is a live decentralized Media OS that syndicates content to more than 1 billion users through partners such as Yahoo, Apple News, and TheStreet. It powers fully onchain publishing ecosystems, including The Hockey News and all 32 NHL team communities, with apps available on the App Store and Google Play. RTB provides publishers with onchain attribution, wallet-based identity, and Bitcoin-settled monetization, removing reliance on intermediaries.

During an Air Force One press briefing on Thursday, President Trump criticized network evening shows, complaining that "all they do is hit Trump. They're licensed. They're not allowed to do that." And back in July, Trump responded to Colbert's cancellation by saying that Kimmel was next. Not for nothing, but it was also in July when Paramount narrowly won approval from the FCC for its now-completed merger with Skydance.

Ready, a former president of Google's Payment and Commerce group, is against any Google ad tech divestiture. Also, at Pinterest, Ready built more bridges to Google. He signed strategic deals to increase Google's targeting into Pinterest supply. Oh, and Google's search rankings update last year suddenly defaulted more recipe search traffic to Pinterest . Ready argues that a Google divestiture is risky, since the repercussions cannot be forecasted. Nor can the judge know how Google's supply-side tech might be used by a potential acquirer.

Now, due to a rapid increase in computational power, we see an exciting window of opportunity in the 10 milliseconds before a bid request is even sent. Today, sophisticated data science and custom algorithms can be applied to a bid request before it ever reaches the DSP. That means decisioning isn't limited to just the buy side anymore - the supply side now has the ability to shape demand, apply intelligence, and unlock value in real time.

XPLN.AI, the ad attention measurement and optimisation specialist, announces the opening of its new office in Milan along with the appointment of Anna Iuculano as managing director Italy. Following a recent €7m (£5.9m) fundraising round, XPLN.AI is significantly accelerating its international expansion, with the opening of six offices in Europe, the United States and Asia Pacific in 2025, to meet the rising demand for attention-based solutions to measure advertising effectiveness.

John Mueller from Google somewhat/kinda made a comment, finally, on the impression decreasing with the average position increasing within the Search Console reports. This came after Google dropped the 100 results per page function, resulting in the third-party tools totally becoming a mess. As a reminder, many, not all, but many, are seeing a noticeable decline in desktop impressions, resulting in a sharp increase in average position.

Our Customer is a Swedish AdTech company that is transforming how publishers and advertisers interact. They provide state-of-the-art self-serve advertising platforms that enable seamless, direct transactions between advertisers and some of the world's largest publishers. Their mission is to make advertising more accessible, automated, and efficient through innovative technology. Together, we serve globally recognized clients such as TripAdvisor, Bloomberg, The Washington Post, Opera, Dow Jones, etc.

Omnicom agencies have recently been forced to change their email addresses to omc.com. Despite being experts in long-term brand building, agencies' own brands are being diminished and devalued by the very overlords for whom this expertise generates profit. The change has been explained to employees internally as a means of "simplifying our IT systems and making things run more smoothly."

Advertising tech publishers are striving to maximise their revenue, as the economic climate continues on a precarious trajectory. A large portion of advertisers are tightening their belts, seeking to activate campaigns with reduced budgets, and as a result, directing less spend to publishers. Smaller advertisers particularly are likely to feel the financial pressure, as they attempt to make budgets go as far as possible.

When Google started talking to marketers about AI Max - its suite of AI-powered tools to improve results for advertisers' search campaigns - ahead of its initial roll out over summer, the platform's 11-page pitch deck left them with more concerns than clarity. Which is why Google has recently been circulating an updated (and detailed) 26-page pitch deck which aims to address those issues. The deck, unsurprisingly starts off similarly to its earlier iteration, with facts and stats about search and reach across Google.

ChatGPT is the most widely used AI tool among email marketers. It generates email copy, creates campaign ideas, and produces multiple content variations for A/B testing. Email marketers typically use ChatGPT for brainstorming newsletter topics, writing promotional emails, and creating automated email sequences. Copy.ai specializes in email marketing templates with over 90 pre-built email formats. The platform generates subject lines, email bodies, and call-to-action copy optimized for different industries and campaign types.

More than 200 million people today sit in the shadows of addressability, including 150 million iPhone users. But the results from a new campaign collaboration show that despite mounting challenges due to signal loss, privacy shifts and fragmented device ecosystems, there is a way to restore addressability at scale and drive meaningful business outcomes - and it comes from a combination of the right identity resolution and high-quality data.

As part of the update, WhatsApp is now fully embedded into the Squaretalk interface. In addition to calling customers, agents can now also send and receive messages, media files, and payment links to opt-in contacts from verified business profiles on one of the largest communication channels in the world. This enhances how businesses manage conversations at scale, uniting channels and AI analytics into a single environment for operational security, efficiency, and full oversight.

YouTube announced a batch of upcoming features during its "Made on" event today, some of which are focused on giving creators new ways to make money on the platform. You can check out more information about upcoming updates for livestreaming and AI features in our other posts, but there are a few other monetization changes coming in the future that could give viewers new ways to find products online and switch up the ads you see linked out by creators.