Memes can be equal parts funny and confusing. They're quirky, quick, and everywhere: from WhatsApp groups to global ad campaigns. It's no secret that memes have taken over digital culture. You'll find them used in marketing, protest signs, political rallies, and even classroom presentations. What started as internet inside jokes are now shaping communication. Memes have become a new kind of language, one that brands can't afford to ignore.
If your brand isn't being mentioned on credible media outlets, industry lists or podcast transcripts, it's less likely to get pulled into LLM answers. LLMs lean on the same principles as traditional SEO. And earned media remains essential for authority and discoverability, whether it's through an LLM or SEO efforts. In traditional SEO, that authority helps content rank higher. With AI, trusted brand mentions have even greater influence, directly shaping how and where a brand appears in AI-generated results.
Silly Nice is a Black-Owned, Veteran-Owned craft cannabis brand built in New York. Recognized among the Top 150 cannabis brands in the state, Silly Nice has already made its mark by producing premium, small-batch cannabis with eco-conscious packaging and uncompromising attention to detail. Every product comes backed by Certificates of Analysis available at sillynice.com/menu, giving Newburgh residents confidence in both safety and potency.
Tyler Gargula posted on LinkedIn that he looked at just about 320 profiles in Google Search Console and said 87.7% of those properties / sites experienced drops in impressions and 77.6% of sites experienced drops in the number of unique ranking keywords. Some are saying that those sites impacted by the great decoupling are more likely to see an impact with this. But I am not sure if there is any data to back that up, at least not yet.
Established wisdom used to be that buying a game console at launch was a bad idea. It was the worst-possible version of the experience: launch consoles cost more and had fewer games, and often these consoles got not only cheaper but better over time, through revisions that made them smaller or added features. For the current generation, though, those who bought at launch look like geniuses - video game consoles just keep getting more expensive. And it couldn't come at a worse time for the industry.
Law firms are excited, delighted, proud and thrilled to announce their latest news in a press release. And that is part of the problem, according to an analysis of 479 business-of-law press releases by 238 U.S. and U.K. law firms by global communications firm Infinite. Eighty-three percent of the press releases had at least one of these overused words, the study found:
The month of September signals a fresh start, and experts say it naturally triggers our 'back to school' seasonal mindset. As schools reopen, a new productivity trend known as the 'fall curriculum' is going viral on TikTok. Gen Z and Millennials are replacing their endless social media scrolling to create structured learning plans called the 'fall curriculum' trend, which involves setting three-to-five personal subjects to master during the fall season.
The Google August 2025 spam update will probably be marked as completed tomorrow, September 22, 2025. That is what John Mueller from Google said deep inside a comment on a LinkedIn post. He wrote today, "Just between us, we'll probably mark it complete tomorrow." That would make this a 27 day rollout of the Google August 2025 spam update. John wrote in that comment: Just between us, we'll probably mark it complete tomorrow. Time to warm up your fingers for the inevitable reporting. As a reminder, the August 2025 spam update started on August 26, 2025 at around 12:00 pm ET. Google said it will take a few weeks to rollout and it applies globally and to all languages.
There are many secret tactics that marketers use to win customers over and sell their products. Some of these can include triggering customer's 'pain points' or weaponizing the fear of missing out. Whilst these play on the subconscious minds of potential customers, they're not necessarily questionable practices. But there's one type of advertising we've never heard of before, and it's slightly more menacing.
Key stat: 28% of worldwide consumers say they need to see a creator promote a product 3 to 4 times before making a purchase, according to a March 2025 impact.com and EMARKETER survey. Beyond the chart: Engagement rate (55.4%) and conversions or sales (54.0%) are the top metrics used by marketers when considering creator partnership ROI, according to a February EMARKETER and Spotter survey.
Who, by running challenger tech brand OnePlus, knows exactly what it's like to have to constantly iterate, innovate and make every marketing penny work hard in an ultra-competitive market. So we asked Celina, whose career has taken her to Motorola, Nokia, Huawei and Asos before joining OnePlus in 2019, about the real challenges marketers face in such a fast-paced environment. She also shared shrewd advice on working for challenger brands, on the complexities of bringing work to life and creating award-winning campaigns on a budget.
It's rolled out, usually by senior ad execs, as a reminder that the responsibility for new business cannot, and must not, lie solely at the door of the small department that bears its name. Instead, it must be divided across an agency, with everyone feeling a degree of personal accountability for its delivery. In our industry, we are, as another well-worn phrase goes, 'all in the business of new business'.
Here's a stat that should make every small business owner sit up: 76% of people who perform a local search on their smartphone visit a business within 24 hours, and 28% of those visits result in a purchase. That means when a customer searches for "best coffee near me" or "emergency plumber downtown," the decision is often made in minutes - not days.
To promote the return of its apple-flavored LTO, Bubly is reaching back to a couple of 2000s pop culture icons: Apple Bottoms, the jeans brand founded by Nelly in 2003, and Flo Rida's 2008 hit "Low," which nodded to the label in lyrics ("Shawty had them apple bottom jeans / Boots with the fur / The whole club was lookin' at her") that are insistently recognizable to consumers who came of age during the era.
"Why should they choose you to either talk at conferences or talk on a webinar and, from the patient standpoint, why should they trust you with their family?" Kemp, an account manager with Marketing4ECPs, said in this Healio video. "It's OK to talk about yourself online, making sure you're focused on the key elements of what makes you unique and different."
Michael Kuzminov is the CEO of HypeFactory, a global AI-powered influencer marketing agency. Marketing is undergoing a profound transformation, with artificial intelligence at the forefront of this process. Traditional search and advertising methods still matter, but brands can no longer depend solely on organic rankings or conventional campaigns to maintain their presence. AI-powered search engines and digital assistants have completely changed the way consumers interact with brands. To ensure they remain visible, marketing specialists must fully understand and embrace the rise of AI search.
Over the last three years, Amazon Ads has mapped an incredible trajectory - robust year-over-year growth, elevation to the brand's 2nd-most profitable vertical outside e-commerce, and the newfound strength to take on the long-established competitors in the category. But the biggest challenge still lay ahead, in the form of an audience our brand has never courted before: small business owners.
B2C, they have it so easy. While preferences and price points may vary, there's no shortage of stuff people want and need-shoes, snacks, gadgets, toys. Things people covet, save up for, or impulse buy. But B2B marketers...well, if only selling cloud computing or point-of-sale systems were as easy as a pair of shoes. An impulse buyer in B2B-land is rare. It's not like prospects walk around their daily lives thinking, "If only I had a best-in-class tool that would streamline my workflow
Viral campaigns do not just occur incidentally. The most memorable ones are the ones that tend to touch the feelings that people already have, such as community pride, excitement, curiosity, or the excitement of winning something that no one is expecting to win. The street culture and casinos are two worlds that are more aware of this than others.
TV is no longer passive. With connected TV (CTV), streaming platforms, and shoppable formats, the medium has become both more complex and more creatively fertile. What was once one-way communication is now a two-way relationship where audiences consume, interact, evaluate, and even purchase in real time. Understanding the audience behind the screen Linear TV campaigns were predictable and measured by reach.
You may not realize it, but AI is part of many of our routines. Do you ever wonder how a simple search on the internet or casual browsing somehow drops the exact product you've been searching for right in front of you? That's AI pulling the strings. AI is so deeply embedded in our online experiences that many of us don't even realize it's influencing them.
The Great Pyramids took decades to build. It was a monumental feat of human ingenuity and collaboration. Today, we software developers erect our own pyramids each day - not from stone, but from code. Yet despite far more advanced tools, these systems don't always make the experience better. So why, when KISS (Keep It Simple, Stupid) is a well-known mantra, do we keep gravitating toward complexity?
At the end of this month, they'll want to see early evidence that projected holiday sales are materializing. Positive noises on the next quarterly call would buy Hill more space and time, while negative or neutral signals will reduce his room for movement. It'll be a crucial test for the apparel brand, one its leaders might wish they could postpone.
Jessica Wong is the Founder and CEO of nationally recognized marketing and PR firm Valux Digital. Work has changed dramatically over the past five years. While flexible working was already a growing trend before the pandemic, restrictions on office-based work accelerated the shift. Since then, flexible schedules have become the norm, freelancing has surged in popularity and both are reshaping how big businesses operate.
1. Reconnect With An Impactful Client I reconnect with a client whose music I truly believe in-music that I feel makes the world a better place. It reminds me that our work is bigger than us, with meaning that goes far beyond the workspace. - Waylon Barnes, C2 Management 2. Find Motivation In Mission-Based Work With my agency's focus on healthcare, health tech and life sciences, our team is lucky to work with companies that truly can change people's health and lives for the better-and in some cases, even save them. Keeping that mission-based work top of mind is an incredible motivator to keep going even when the going gets tough! - Jodi Amendola, Amendola Communications
Meta Platforms (NASDAQ: META), one of the leading social media companies, went public in 2012. Since then, the stock has performed exceptionally well. Its returns over this period are well above those of broader equities. However, some might argue that it's too late to get in on the bandwagon. Meta Platforms is now worth almost $2 trillion. Can the stock still generate life-changing returns? Let's find out.
UK marketers are proving that AI success isn't about chasing hype, it's about embedding the right tools into existing workflows to deliver meaningful value. What we're seeing in this data is a shift from experimentation to purposeful adoption,
While unsuccessful entrepreneurs obsess over what makes their brand special, successful entrepreneurs instead ask a more powerful question to transform their business into an unstoppable brand: What am I fighting against? This is the concept of the " strategic enemy," which I wrote my new book about, and it is the most powerful yet underutilized tools in brand building. A strategic enemy is the oppositional force that your brand or category stands against. It could be a competitor, category, convention, or concept.
More than 200 million people today sit in the shadows of addressability, including 150 million iPhone users. But the results from a new campaign collaboration show that despite mounting challenges due to signal loss, privacy shifts and fragmented device ecosystems, there is a way to restore addressability at scale and drive meaningful business outcomes - and it comes from a combination of the right identity resolution and high-quality data.
