Marketing

Marketing

Construction marketing is the engine that gets you seen before the handshake. It serves as digital scaffolding to support your brand when external factors get shaky.

Brand marketers at global conglomerates and small enterprises alike have been following the twists and turns of the tariff conversation since U.S. President Donald Trump took office in January.

Beyoncé’s Levi’s 'Reiimagine' campaign effectively blends sensuality and self-awareness, revisiting nostalgia while making it relevant and empowering, resulting in a significant revenue increase for Levi's.

The report examines the evolving path to purchase and how marketing measurement fits within it, highlighting the failings of most attribution models. Last-touch attribution, while comfortable, simplifies complex consumer journeys into misleading conclusions about effectiveness.

Offers that sell themselves speak directly to the pain of the customer, creating urgency and a clear call to need. They resonate deeply with the customer’s desires and fears.

Since 2019, the digital ad ecosystem has been playing by new rules, most notably with first-price auctions, where the highest bid wins and pays exactly what was offered.

"It's amazing how quickly it's moved from being a novelty to rapidly becoming part of the creative instinct itself," he says. Unlike previous technological disruptions like mobile or social media, which took years to reach boardrooms, AI is different.

Every touchpoint played a role, but last-touch attribution credits only the finish line.

The primary objective is to connect creative deliverables with real-time performance metrics. While traditional KPIs like impressions, clicks, and conversions remain essential, they don't capture the whole picture.

Influencer marketing doesn't have to be expensive - think micro influencers with niche audiences... Let influencers 'speak to their audience in the way they're used to'.

Ad Strength in Performance Max incorporates new signals that can help you achieve optimal performance across various inventory types. While creating and optimizing your Performance Max campaign, Ad Strength is a good indicator for you to understand if your asset group has breadth and depth to maximize campaign performance.

The anniversary edition Crocs are currently available for preorder for Microsoft employees, who 'get first dibs' ahead of a 'worldwide launch,' I'm told.

Direct mail marketing is experiencing a resurgence, driven by its effectiveness in reaching consumers, and integrating tactile experiences alongside digital strategies to enhance engagement.

To generate leads and win clients from your content, you have to be intentional. You have to create content that converts.

Every single winning strategy has always tied back to community. When brands fail to engage, there's a sense that they're just pushing content onto their audience.

"The problem is the conflation of diversity and inclusivity," said Leila Fataar, founder of brand consultancy Platform13. A brand may have the right people in the room, whether inhouse or through their agencies, but if the company is not inclusive, where diverse voices feel empowered to challenge and be..."},{

The July release introduces significant enhancements to the email designer, including the ability to add custom CSS and support for Firefox, enhancing user experience.

Your job is to create content that resonates - not alienates.

In today's content-saturated world, content might be royalty—but distribution is the throne it sits on. A beautifully crafted piece can be overlooked if not effectively distributed.

Cuteness in branding taps into deep nurturing instincts, boosting appeal through empathy and playfulness. It commands attention and influences spending in powerful ways.

Right now is the time to start planning your holiday marketing strategy in order to ensure that you're getting the most out of your efforts.

Market research is the process of collecting, analyzing, and interpreting data, providing insights into target audiences, competitors, and market conditions, enabling informed business decisions.