In Southwest Airlines' new Super Bowl ad, boarding looks more like the Hunger Games than an orderly process. Set in an airport that's been reimagined as a dense jungle, passengers rush to secure their preferred seats before it's too late: a woman swings on a giant vine to cut her fellow travelers; a grandma shoulder-checks a passerby; and a man creates a dummy seatmate out of twigs to convince other fliers that his aisle seat has already been snagged.
Facebook ads management often sounds easier than it is. Many businesses expect quick wins once ads go live. Pick an audience. Write an ad. Set a budget. Results should follow. After all, Facebook is one of the top three ROI drivers among marketers, according to a 2025 report. That idea causes trouble fast. Campaigns start strong, then stall. Costs rise.
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If 2025 taught us anything, it's that AI is no longer just a side tool. It's the engine running campaigns and reshaping how people discover brands. At the same time, platforms have declared war on the "click." We're seeing an aggressive push for native conversions, where the goal isn't to drive traffic to the website but to close the deal right in the feed.
Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune in to the NFL's marquee game of the season for the ads. There's often a hefty price attached to Super Bowl commercials, and this year is no different. According to CNBC, 30-second slots averaged $8 million and some sold for more than $10 million.
But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).
"F1 sits at the intersection of sports, innovation and culture, and the fan engagement is evolving quickly with even more energy than ever," says Eddy Cue, Apple's senior VP of services. "Seeing Cadillac enter the grid in such a bold way is incredibly exciting, and a great signal of where the sport continues to head."
If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?
Website monetization strategies have shifted in recent years, moving away from single-income tactics toward diversified revenue systems that protect sites from traffic swings and platform changes. Blogs, niche websites, and small e-commerce platforms now blend ads, affiliates, and owned products to build reliable income streams without hurting reader trust. Making money online approaches work best when they scale gradually, aligning traffic growth with monetization maturity rather than rushing every option at once.
The country has just been introduced to a diversity-hostile administration, which has practically squashed any zeal toward diversity, equity, or inclusion that corporate America once seemingly held. As the NFL's leadership team explores talent considerations for next year's performance in the midst of this cultural backdrop, someone recommends Bad Bunny, the Puerto Rican-born megastar whose songs are performed almost entirely in Spanish, and, surprisingly, the league acquiesces.
Every time you walk out of Costco with that perfectly golden $4.99 rotisserie chicken, you've just helped them lose money. That's right - Costco's CFO stated in 2015 that Costco loses between $30 to $40 million annually on their famous rotisserie chickens. Yet somehow, this wholesale giant continues to thrive, with net sales reaching $249.6 billion in fiscal 2024. What's going on here?
The results revealed London as number one, with 49,330 average monthly searches per 10k people. Birmingham came second with 9,150, and Manchester third with 7,080. Leeds and Bristol rounded out the top five with 6,230 and 5,840 respectively. Meanwhile, Carlisle sat at the bottom of the table with just 370. Cambridge came second to last with 420, and then Ripon with 580.
Snapchat is marching on with its hunt for new users, investing in its first global ad campaign that positions it as an app where 'Real Friends' can connect. The push, launched on International Friendship Day, follows on from a bumper second quarter for Snap in which it attracted 13 million users, well above the 2 million forecast by analysts and a figure that eased investor and advertiser jitters significantly following years of sluggish growth.
