#programmatic-marketing

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fromDigiday
1 week ago

'The market didn't need more of the same': Media.net's CRO on how SSPs are evolving

The market needed innovative solutions rather than additional SSPs, focusing on value, clarity, and control for buyers.
#advertising
fromDigiday
2 months ago
Marketing tech

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

The ad industry's calendar highlights a tension between promotional promises and financial realities.
Alphabet and AppLovin's stock performances reveal complex dynamics in ad revenue expectations.
The programmatic marketing landscape is shifting focus toward first-party data amid regulatory challenges.
Marketing tech
fromDigiday
4 months ago

Marketers rethink cheap programmatic as ad waste mounts

Low-fee supply chains are not yielding better advertising outcomes, leading to wasted ad dollars instead.
fromDigiday
2 months ago
Marketing tech

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

Marketing tech
fromDigiday
4 months ago

Marketers rethink cheap programmatic as ad waste mounts

Low-fee supply chains are not yielding better advertising outcomes, leading to wasted ad dollars instead.
more#advertising
fromDigiday
2 months ago

Future of TV Briefing: CTV ad market's transparency problem hits a boiling point

We're being blinded. The publishers control all the inventory, and the middlemen control all the ability for us to check that inventory. They don't let us run Javascript.
Marketing tech
Marketing tech
fromRAIN News
5 months ago

Audio advertising a growing force (AdsWizz research)

Audio advertising's growth significantly outpaces budget allocation, presenting a critical opportunity for marketers to invest more in this space.
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