fromDigiday1 week ago'The market didn't need more of the same': Media.net's CRO on how SSPs are evolvingThe market needed innovative solutions rather than additional SSPs, focusing on value, clarity, and control for buyers.
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Marketing techfromDigiday5 months agoHow traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.