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Novicue Launches SSP - Redefining Digital Ads with Intelligent Inventory Management & Result-Driven Solutions

Novicue offers a unified SSP combining CTV and audio advertising with OEM partnerships, AI optimisation, and fraud protection for premium, brand-safe inventory access.

Marketing tech

fromExchangewire

2 weeks ago

BidMachine Boosts Mobile Ad Performance with Intent IQ Integration

Intent IQ's identity resolution integrated with BidMachine enriches MAIDs with alternative IDs, improving mobile ad targeting and boosting performance on Android and iOS.

fromAdExchanger

1 month ago

The Non-Walled Non-Garden; Clip And Dip | AdExchanger

The Trade Desk's Data Alliance white labels and sources data without buyers necessarily knowing which vendors were used, raising concerns about transparency.

E-Commerce

Digital life

fromDigiday

1 month ago

'The market didn't need more of the same': Media.net's CRO on how SSPs are evolving

The market needed innovative solutions rather than additional SSPs, focusing on value, clarity, and control for buyers.

E-Commerce

fromExchangewire

2 months ago

TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

Curated Deals enable tailored audience-specific pipelines and improved alignment between targeting logic and deal structure.