E-CommercefromExchangewire2 weeks agoMGID Announces Partnership with Patch.com to Reach Exclusive Local Audiences in the USMGID partners with Patch.com to enhance monetisation and audience development in hyperlocal news.
E-CommercefromExchangewire2 weeks agoTeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange PlatformsCurated Deals enable tailored audience-specific pipelines and improved alignment between targeting logic and deal structure.
fromExchangewire1 month agoDigest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad MetricsGoogle's Offerwall provides new revenue opportunities for publishers through diverse monetisation options.IAB's framework enhances standardisation in gaming ad metrics for better advertising effectiveness.
Marketing techfromMashable India1 month agoWhatsApp Rolls Out Its First-Ever Ads, But They're Not Hitting Your Chats Just YetWhatsApp introduces ads and subscriptions, marking a significant change to its ad-free experience.
fromExchangewire2 months agoPubstack Launches Node: A Game-Changing Server-Side Monetisation Management Solution for PublishersPubstack launches Node, a server-side monetisation solution enhancing publisher revenue and control.
Marketing techfromExchangewire3 months agoMarkApp Announces Strategic Partnership with SovrnMarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.
Marketing techfromExchangewire4 months agoiion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishersiion launches fusiion, a gaming marketplace that optimises monetisation for publishers and connects them directly with premium advertisers.
Marketing techfromExchangewire4 months agoAxis & StreamKey Partner to Elevate Video AdvertisingAxis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.