#real-time-bidding

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#programmatic-advertising #ad-tech #latency-reduction #aws #rtb-fabric #aws-rtb-fabric #cost-optimization
fromElectronic Frontier Foundation
1 day ago

Google Settlement May Bring New Privacy Controls for Real-Time Bidding

The moment you visit a website or app with ad space, it asks an ad tech company to determine which ads to display for you. This involves sending information about you and the content you're viewing to the ad tech company. This ad tech company packages all the information they can gather about you into a "bid request" and broadcasts it to of potential advertisers.
Privacy professionals
#programmatic-advertising
fromThe Drum
1 week ago
Marketing tech

BSkyB spends 40% of 15m yearly display budget on real-time bidding which FBX could drive up further

fromMarTech
2 months ago
Marketing tech

IAB Tech Lab unveils Agentic RTB Framework to boost real-time ad trading efficiency | MarTech

fromAol
3 months ago
Marketing tech

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

fromThe Drum
1 week ago
Marketing tech

BSkyB spends 40% of 15m yearly display budget on real-time bidding which FBX could drive up further

fromMarTech
2 months ago
Marketing tech

IAB Tech Lab unveils Agentic RTB Framework to boost real-time ad trading efficiency | MarTech

fromAol
3 months ago
Marketing tech

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

more#programmatic-advertising
Marketing tech
fromDigiday
2 months ago

For the agentic-curious: WTF is the Agentic RTB Framework?

Agentic RTB Framework reduces auction latency by running RTB components in a shared containerized environment, enabling participants to deploy agents locally for faster, smarter bidding.
Tech industry
fromDigiday
3 months ago

AWS' RTB Fabric marks a new front in the battle between Amazon and Google

Amazon is using AWS and RTB Fabric to lower barriers for real-time bidding, expand ad tech infrastructure, and directly challenge Google Cloud in ad operations.
Marketing tech
fromAdExchanger
3 months ago

AWS Launches A Cloud Infrastructure Service For Ad Tech | AdExchanger

AWS launched RTB Fabric to provide lower-latency, lower-cost cloud infrastructure and streamlined integrations for real-time bidding and ad tech data transfer.
Marketing tech
fromDigiday
3 months ago

Amazon's next frontier in advertising: the cloud infrastructure it runs on

Amazon launched AWS RTB Fabric, a managed cloud network and RTB Broker to run programmatic advertising with single-digit millisecond latency and dramatically faster integrations.
Marketing tech
fromAmazon Web Services
3 months ago

Introducing AWS RTB Fabric for real-time advertising technology workloads | Amazon Web Services

AWS RTB Fabric is a fully managed real-time bidding service providing single-digit millisecond latency, high-performance network connectivity, and significantly lower networking costs without colocation.
#retail-media
Marketing tech
fromDigiday
8 months ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromDigiday
8 months ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
more#retail-media
fromBloomberglaw
8 months ago

California Firms Can't Use Blinders on Real-Time Bidding Suits

These class actions could have a significant effect on how companies engage in digital advertising in the future, and being willfully blind to their progress only exposes companies to increased litigation exposure.
Privacy technologies
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