#real-time-bidding

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fromAmazon Web Services
1 week ago

Optimizing ad exchange infrastructure: Sharethrough's journey from ALB to NLB | Amazon Web Services

Sharethrough migrated from Application Load Balancers to Network Load Balancers to optimize real-time bidding exchange infrastructure for cost savings and better performance.
#retail-media
Marketing tech
fromDigiday
2 months ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromDigiday
2 months ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
more#retail-media
fromBloomberglaw
2 months ago

California Firms Can't Use Blinders on Real-Time Bidding Suits

These class actions could have a significant effect on how companies engage in digital advertising in the future, and being willfully blind to their progress only exposes companies to increased litigation exposure.
Privacy technologies
Marketing tech
fromVentureBeat
4 months ago

The future of AR advertising: how Yiftah Frechter is leading the way

Augmented Reality is becoming essential for various industries, yet it lacks seamless ad integration opportunities.
fromwww.eff.org
6 months ago

Digital Rights and the New Administration | EFFector 37.1

This edition of the newsletter covers our tongue-in-cheek 'awards' for some of the worst data breaches in 2024, The Breachies; an explanation of 'real-time bidding,' the most privacy-invasive surveillance system you may have never heard of.
Privacy professionals
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