"After thoughtful consideration, we have made the difficult decision to close our SoHo store in late 2026," a REI spokesperson said in an official statement. "Since opening in 2011, this location has held a special place for us and we are grateful to our team, our members and customers, and the broader community for their support over the past 15 years." The 35,00-square-foot flagship-the company's only location across the five boroughs-first debuted inside the iconic Puck Building on Lafayette Street back in 2011 and New Yorkers immediately flooded the shop to stock up on their camping and ski gear.