#retargeting

#retargeting

Right now, it's the fourth quarter. The finish line is in sight, and how you close out the year can make or break your overall success. This isn't the time to play small-it's the time to swing big. At my own $119 million company, PostcardMania, Q4 is one of our busiest and most profitable seasons. In fact, along with Q1, it consistently drives the most growth.

Since 2019, the digital ad ecosystem has been playing by new rules, most notably with first-price auctions, where the highest bid wins and pays exactly what was offered.