#sales-and-marketing-integration

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Marketing tech
fromHackernoon
1 year ago

How I Aligned B2B Marketing & Sales Tech in Germany-and 4X'd Our Digital Growth | HackerNoon

Marketing should evolve with digital trends and integrate effectively with sales for growth.
fromMarTech
2 months ago

ABM isn't the B2B salvation we were promised | MarTech

Account-based marketing's promise to unify sales and marketing teams has yet to be fulfilled.
Marketing tech
fromMarTech
3 months ago

B2B marketing can't hide from change forever | MarTech

B2B marketing must shift focus from short-term revenue to long-term profit and customer value.
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