#account-based-marketing

#account-based-marketing

Is B2B lead generation feeling like a one-sided conversation? You're not the only one who's noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email signature software provider) found that 55% of B2B marketers say it's harder to reach customers now than it was five years ago. In fact, 54% cite capturing high-quality leads as their top challenge.

Launching an account-based marketing (ABM) strategy helps reach new marketing-influenced revenue heights and improves sales-marketing alignment while focusing on the right prospects.

The new option automatically logs all email communication with known contacts, streamlining processes and filling existing gaps in email tracking for HubSpot users.