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fromSearch Engine Roundtable
1 month ago

Google Publishes About Video Ads Help Document

Google has launched new video ad formats for web, image, and shopping search to engage customers and enhance brand discovery.
fromPractical Ecommerce
2 months ago

Google's AI Max Ads Hone Search Intent

Search term matching is a logical iteration of pairing queries with ads. A keyword list is only the beginning. Google's AI analyzes the keywords, assets, and landing pages to determine the ads to show.
Marketing tech
fromDigiday
2 months ago

How the semantics of search are changing amid the zero-click era

AI-assisted search tools are redefining marketing practices and user interactions with search.
Zero-click search is increasingly common, changing the nature of how users find information online.
fromSearch Engine Roundtable
3 months ago

Video: Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search

Google Search rankings experienced volatility this week, with various features and tests announced, impacting how search and ads will evolve.
Artificial intelligence
fromForbes
3 months ago

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
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