Knowing how much of the conversation your brand already holds makes it easier to see which marketing campaigns are working and which ones might need a little push. In this article, we'll explore how to measure share of voice effectively, including across social media mentions, SEO share, paid advertising, and various marketing channels. At its core, share of voice is about how much space your brand occupies in people's minds and conversations compared to your competitors.
Even the best product means little if your target audience doesn't know it exists. Without visibility, your brand might as well be invisible. This is where the right share of voice tools successfully help you measure your brand's visibility, benchmark your own brand against competitors, and track how much of the online conversation your brand actually owns. In this article, we'll break down the best voice tools to measure share across digital channels and improve your brand's digital marketing strategies, marketing performance, and market share.