Marketing tech
fromHubspot
3 days agoShare of Voice Tools for Growing Companies
Share of voice is a crucial metric for brand visibility that influences marketing strategy and should be measured consistently across channels.
Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group import, Content Targeting now generally available, Location targeting improvements and Autogenerated assets in Responsive Search ads. Here is what was announced in a quick bulleted list: New customer acquisition goals is now an open beta for advertisers using purchase goals
Knowing how much of the conversation your brand already holds makes it easier to see which marketing campaigns are working and which ones might need a little push. In this article, we'll explore how to measure share of voice effectively, including across social media mentions, SEO share, paid advertising, and various marketing channels. At its core, share of voice is about how much space your brand occupies in people's minds and conversations compared to your competitors.
Even the best product means little if your target audience doesn't know it exists. Without visibility, your brand might as well be invisible. This is where the right share of voice tools successfully help you measure your brand's visibility, benchmark your own brand against competitors, and track how much of the online conversation your brand actually owns. In this article, we'll break down the best voice tools to measure share across digital channels and improve your brand's digital marketing strategies, marketing performance, and market share.