#shopping-ads

#shopping-ads

Microsoft has introduced two rows of shopping ads at the top of Bing Search results.

Google Merchant Center now has a field for 'first order' discounts, visible in Google Shopping Ads.

Google Ads introduces a new checkbox for Performance Max campaigns allowing exclusions on brand traffic while still enabling Shopping Ads. This provides better control for advertisers.

Google Marketing Live emphasized AI in new ad features for ecommerce. Updates include AI Overviews, Shopping ads in visual search, 3D images, profit optimization, and customer-specific ads.