Social media marketing
fromTheWrap
2 days agoCreatorverse: Shortform Creators Aren't Making As Much As You Think
Shortform creators mostly rely on brand deals and e-commerce because platform RPM payouts for short videos are low and inconsistent.
At first glance, "Girl Room" looks like another surprise social media success story. Though the account launched a little over three weeks ago, it organically has over 90,000 followers across TikTok and Instagram with its most watched video hitting over 5 million views. In reality, "Girl Room" is the product of something far more impressive than a social fluke: it's proof that a shortform concept can be a franchise.