#supply-side-platform tag

1 month ago

Marketing tech

OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, & Product

fromAdExchanger

Marketing tech

The Trade Desk And PubMatic Are Done Pretending Deal IDs Work | AdExchanger

Marketing tech

OpenX Expands Leadership Team to Simplify Programmatic & Make Media Work Better for Buyers & Publishers

5 months ago

Marketing tech

OpenX is Now the First Platform to Offer Agencies Automated Discounts from Curation & Data Partners

6 months ago

Marketing tech

Novicue's SSP Delivers Remarkable Features with Real-Time Data Insights & Transparent Pricing - ExchangeWire.com

Marketing tech

1 day ago

EscalaX Hosts an Event to Present EX+: Its SSP

EscalaX launched EX+, a publisher-focused supply side platform offering transparent, flexible monetization with multichannel global demand access to maximize revenue.

1 month ago

Marketing tech

OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, & Product

fromAdExchanger

Marketing tech

The Trade Desk And PubMatic Are Done Pretending Deal IDs Work | AdExchanger

Marketing tech

OpenX Expands Leadership Team to Simplify Programmatic & Make Media Work Better for Buyers & Publishers

5 months ago

Marketing tech

OpenX is Now the First Platform to Offer Agencies Automated Discounts from Curation & Data Partners

more#programmatic-advertising

6 months ago

Marketing tech

Novicue's SSP Delivers Remarkable Features with Real-Time Data Insights & Transparent Pricing - ExchangeWire.com

#ooh-advertising

Marketing tech

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.

Marketing tech

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.

Marketing tech

Broadsign Announces Acquisition of Place Exchange

Marketing tech

Broadsign Announces Acquisition of Place Exchange

Broadsign acquires Place Exchange to create a comprehensive OOH advertising platform combining content management, ad serving, and programmatic capabilities for global inventory access.

CTV Should Be Automated - But It Doesn't Need To Be Programmatic | AdExchanger

Upstream automates direct-sold CTV ad campaigns at the ad server level, creating a non-programmatic middle ground for TV and streaming ad sales.

1 month ago

BRAVE Unveils "The Class of 2026": 10 Rising Stars Rebuilding Ad Tech's Infrastructure - ExchangeWire.com

BRAVE, the radically human supply-side platform (SSP) built for precision, performance, and transparency, today (2nd February, 2026) announced the launch of its inaugural list: "The Class of 2026: 10 Rising Ad Tech Stars." This definitive list honours the technical architects, yield engineers, and operational leaders who are rebuilding the open web in an era of agentic AI and privacy-first identity. Selected by BRAVE team members, the Class of 2026 represents a fundamental shift in industry leadership.

Marketing tech

2 months ago

OpenX Increases Investment in Global Supply Infrastructure & Publisher Development Personnel

Akhil Savani has joined the company as vice president of publisher development, while longtime OpenX leader Rebecca Bonell has been elevated to regional vice president of publisher development, The Americas. Together, they will shape OpenX's next phase of publisher growth, working with publishers to innovate and increase monetisation while driving fair value exchanges. As publishers face critical challenges, including zero-click search and advancements in large language models (LLMs), OpenX is innovating to support publisher revenue and data strategies.

Marketing tech