#technology-evaluation

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fromMarTech
2 weeks ago
Marketing tech

How to tell if it's real AI or just automation at a higher price | MarTech

Marketers should critically assess AI tools in martech to distinguish genuine innovation from rebranded automation.
fromTheregister
2 months ago
Artificial intelligence

After Copilot trial, workers' attitude to AI soured

AI Copilot showed potential ROI but limited confidence from staff in its work assistance capabilities.
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