#television-advertising

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Marketing tech
fromMarTech
5 days ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
fromBusiness Matters
1 month ago

Lloyds British Business Excellence Awards and ITV partner for 500,000 TV advertising prize

For high-growth UK companies, television is one of the most powerful tools for rapid brand-building, customer acquisition and credibility. The award is designed to remove the financial barrier to entry and act as a genuine growth accelerator.
London startup
Marketing
fromSilicon Canals
2 months ago

9 commercial jingles from the 70s that live rent-free in Boomers' heads forever - Silicon Canals

1970s television jingles created powerful, enduring musical memories that persist across decades because music-memory brain regions remain relatively preserved even in Alzheimer's.
Marketing tech
fromForbes
3 months ago

The Scientific Method's Coming To TV Advertising. That's Good For CMOs

Data and machine learning are turning TV and connected-TV advertising into measurable experiments that link creative exposure directly to business outcomes.
Major League Baseball
fromFast Company
5 months ago

When the World Series goes into extra innings, how much extra ad revenue does Fox rake in?

Extra-inning MLB games can exhaust national ad inventory, increase total commercials, and complicate ratings because extended runtime leads to viewer drop-off.
fromHackernoon
2 years ago

Advertisers Still Love Television Entertainment Channels: Here's Why | HackerNoon

Television continues to dominate the entertainment landscape, particularly in providing audiences with a variety of engaging content like sitcoms, dramas, and reality TV.
Television
NYC politics
fromwww.amny.com
11 months ago

NYC Mayor's Race: Lander vows to crush' corruption he says Cuomo and Trump epitomize in new ad | amNewYork

Brad Lander launches a new TV ad portraying himself as an anti-corruption candidate in the competitive Democratic mayoral race.
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