The Drum Awards for Marketing APAC 2025 winners revealed
"Ikea Singapore's 'Resten Bag' campaign, aimed at promoting restful sleep amid a hectic lifestyle, received the Grand Prix for its innovative approach to comfort on the go."
Marketing goes much deeper than just selling crayons, says Crayola CMO Vicky Lozano
It's all about making sure that parents, educators, everybody really, genuinely understands what creativity is, why it matters, and what they can do to nurture it in their children.