MarketingfromThe Drum1 day agoGEO, GSO, AI SEO: Whatever you call it, search marketing has big ambitionsGenerative AI adoption and OpenAI's commercialization are rapidly reshaping search marketing, creating new ad opportunities and driving major traffic and funnel changes.
Digital lifefromSearch Engine Roundtable4 months agoDaily Search Forum Recap: August 15, 2025Traffic to publishers has remained stable over the past few years, supporting Google's position.
Digital lifefromDigiday5 months agoIn Graphic Detail: AI platforms are driving more traffic - but not enough to offset 'zero-click' searchAI platforms like ChatGPT increase traffic to publishers, but Google's AI Overviews lower click-throughs, contributing to declining search visits.
Digital lifefromIntelligencer5 months agoInside the Media's Traffic ApocalypseBustle's temporary traffic spikes led to a failed content strategy and significant layoffs.
E-CommercefromDigiday5 months agoHow leading publishers use data to refine subscription and ad strategiesPublishers are facing declining social media traffic but can still thrive by understanding audience data.i-Paper's use of a propensity model significantly boosted conversion rates by targeting subscribers effectively.
LondonfromianVisits7 months agoPedals over petrol: Cycling now dominates peak-hour traffic in the City of LondonCycling in the City of London has significantly increased, surpassing the number of private cars for the first time.