fromDigiday3 weeks agoIn Graphic Detail: AI platforms are driving more traffic - but not enough to offset 'zero-click' searchAI platforms like ChatGPT increase traffic to publishers, but Google's AI Overviews lower click-throughs, contributing to declining search visits.
fromIntelligencer3 weeks agoInside the Media's Traffic ApocalypseBustle's temporary traffic spikes led to a failed content strategy and significant layoffs.
E-CommercefromDigiday1 month agoHow leading publishers use data to refine subscription and ad strategiesPublishers are facing declining social media traffic but can still thrive by understanding audience data.i-Paper's use of a propensity model significantly boosted conversion rates by targeting subscribers effectively.
LondonfromianVisits3 months agoPedals over petrol: Cycling now dominates peak-hour traffic in the City of LondonCycling in the City of London has significantly increased, surpassing the number of private cars for the first time.