#us-adults

#us-adults

The fertility rate for 2025 was reported at 53.1 births per 1,000 women aged 15 to 44, marking a one percent drop compared to the previous year.

"While putting a number to the loss, there is much about those lost conversations that these data cannot answer. Were they lost with friends, or family, or with strangers?"

"Genes don't change that fast and they don't vary that much across the world. So changes over time and variations across the world are largely environmental."

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.

The people who need you to shrink are dealing with their own stuff. After decades of running my own electrical contracting business, I've worked in hundreds of homes. Rich people, poor people, and everyone in between. You know what I noticed? The people who treated me like I was beneath them were always the ones fighting their own battles.

He began by characterizing what I had written as "fascinating," which could have meant a multitude of things coming from a teenager. He then explained that his eighth-grade English class included recent discussions about immigrant pursuits of the American dream. Accordingly, one major takeaway from those conversations with his teacher and peers was that many people come to the U.S. because it is perceived as a land of opportunity.

But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).

'Overall, the research shows that preferences for attractiveness shift from lighter hair in Boomer women to darker hair and more athletic body types in Millennials and Gen Z,' the CREO Clinic explained. 'Men are generally most attractive with inverted triangle or trapezoid shaped builds, while the hourglass figure remains the preferred body type for women. 'Eye colour moves from blue in Boomers to brown in later generations, and wavy hair is typically favoured for men, whereas straight hair is more often preferred for women.'