We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work. For over 15 years, we've been on a mission to create world-class, visually inspiring content and effects for video editors. From the very beginning, we've been all about quality, ease of use, and great design. These are also the values that we admire most in Apple's products.
Introduced yesterday, Photoshoot uses Google's powerful generative AI tools, including Nano Banana, to create "professional" images of a product. Users simply click on 'Create a Product Photoshoot' and upload a photo of their product. It can be any photo, no matter how bad. "Don't worry about polish - we'll take care of it," Google says facetiously. From that user-generated image, Photoshoot will create various shot templates, including 'Studio', 'Floating', 'Ingredient', and 'In use'.
So I made a commitment to myself at the start of [month] to actually ship things instead of endlessly tweaking projects in private. I called it "Vibe Coding" - basically just building whatever feels useful in the moment without overthinking. In the first month, I managed to launch two tools: 1. Names Combiner ( https://namecombiner.us/, the better version of namescombiner com because people cretezcize me toooooooooooooo much Combines two names to create unique name mashups.
The Snapseed camera defaults to an automatic mode, but also includes optional controls for ISO, shutter speed, and focus, along with flash and zoom. It allows you to shoot using saved looks and edit stacks from the app, which can be altered after the shot is taken, along with a range of preset film effects inspired by specific films from Kodak, Fujifilm, and more. There's even a handful of UI color themes to pick from too.
After a week vibe coding apps using Nothing's Essential Apps Builder, I'm conflicted. I buy into the smartphone maker's vision for software that adapts to you, not the other way around, but right now it doesn't deliver. It's hard to see how this goes from cool novelty to a reliable tool without serious refinement, and a level of consumer patience it may struggle to find.
