#vibe-targeting

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Marketing tech
fromExchangewire
1 week ago

Can You Vibe Target in the Outcomes Era?

Agentic advertising uses AI-driven vibe targeting and Ad Context Protocol to enable conversational audience specification and automated ad trading alongside outcomes-based measurement.
Digital life
fromExchangewire
2 months ago

From Creepy to Clueless: Is Vibe Targeting Becoming Ad Tech's Latest Black Box? - ExchangeWire.com

Vibe targeting in ad tech prioritizes intuition over traditional methodologies, raising concerns about efficiency and privacy.
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