#visual-aesthetics

#visual-aesthetics

The gloomy, doom-laden stylings of Black Sabbath helped fuel their early success as one of the first - and most influential - heavy metal acts ever.

The production design categories are no longer just token nods to the craft departments; they're becoming predictors of overall success.

We’ve always felt that visuals are really important. There are people who downplay that and think it’s more important to focus purely on the music, but it’s all one aesthetic for us.

After all, the jewellery is colourful - encrusted with precious blue sapphires, vivid rubies and deep emeralds. Removing the radiancy of these precious gems from the visuals was a risk.

"We're not using physically based rendering (PBR)," begins Adam, referring to a now-standard lighting and texturing technique in modern games. Instead, Guild Wars 2 leans into a hand-painted art style that has become a hallmark of its aesthetic identity."

GOCA's typographic system balances functionality with expressiveness, making it adaptable across various brand applications.

In Severance, the prop design is key in depicting the strange world of Lumon Industries, blending retro-futurism with a dark comedic tone.