For Irish Americans, sipping Jameson isn't just a choice of whiskey; it embodies a deep-seated legacy tied to cultural identity, familial bonds, and historical struggle against colonialism.
"It's for the whiskey curious and the whiskey enthusiast," he says. "We had bought a warehouse filled with barrels of whiskey but [...] some of our guys started making personal bottles and we thought, why don't we do something special?"
The Muff Irish Gin (40% ABV): Also crafted from Irish potatoes and distilled six times, the botanical blend here includes mandarin, juniper berries, citrus peel, elderflower and rosemary, cold-infused overnight in the spirit. A hint of Champagne extract is also added. "I was originally inspired by the flowers of my grandfather's garden..."