Traditional agencies are urged to prioritize creativity over financial metrics and scalability when utilizing AI in advertising, emphasizing the importance of taste and craft.
The emphasis on financial metrics and scalability over creativity in agencies has been attributed to a shift towards managerial focus, neglecting creative leadership, leading to commoditization.
The divide between left- and right-brained individuals in agencies is seen as a strategic misstep, with an advocacy for collaboration between those understanding media and content creation for effective outcomes.
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