#ad-blockers
#ad-blockers

YouTube is experimenting with showing ads when you pause a video

YouTube is planning to introduce 'pause ads' for smart TVs, potentially disrupting user experience and prompting reactions. [ more ]

Miami Herald

2 weeks ago

YouTube close to making controversial change to how ads appear in videos

YouTube may introduce ads that pop up when users pause videos, aiming to increase brand lift and revenue. [ more ]

TheStreet

2 weeks ago

YouTube close to making controversial change to how ads appear in videos

YouTube, under Alphabet, is testing new ad formats like pause ads for increased revenue and brand lift. Tightening restrictions on ad blockers to support creators. [ more ]

ZDNET

YouTube videos may no longer play if you use a third-party ad blocker

YouTube is strengthening enforcement on ad-blocking apps, warning users of potential video playback issues with ad blockers enabled. [ more ]

Miami Herald

YouTube's crackdown on ad blockers just got more strict

YouTube is cracking down on users employing ad blockers, limiting video views for those using third-party ad-blocking apps. [ more ]

TheStreet

YouTube's crackdown on ad blockers just got more strict

YouTube tightens defenses against ad blockers, restricts third-party apps for ad-free viewing. [ more ]

9to5Google

YouTube begins new wave of slowdowns for users with ad blockers enabled

YouTube is slowing down its site for users who use ad blockers, forcing them to either disable the ad blocker or upgrade to premium.

YouTube has started discouraging the use of ad blockers with pop-up messages and by slowing down the site when an ad blocker is detected.

This tactic by YouTube is aimed at increasing ad revenue and pushing users to upgrade to premium accounts. [ more ]

GSMArena.com

YouTube's crackdown on ad blockers expands to third-party apps

YouTube is enhancing its anti-ad blocker policy to prevent third-party apps from bypassing ads, emphasizing the importance of ads in supporting creators. [ more ]

Android Police

3 months ago

Tech industry

Google's ridiculous war against ad blockers is confusing everyone

YouTube experienced a slow down for users with ad blockers due to a bug.

Google is criticized for its intrusive ads and handling of ad blockers. [ more ]

The US Sun

'I knew something was wrong' YouTube fans cry as Google makes another big change

YouTube users are unhappy about a change that slows down loading speeds when using ad-blockers.

Google implemented this tactic to discourage the use of ad-blockers and promote YouTube Premium. [ more ]

Ars Technica

Chrome's next weapon in the War on Ad Blockers: Slower extension updates

Google is intensifying its war on ad blockers with YouTube and Chrome taking measures to detect and block ad blockers.

The upcoming Manifest V3 extension platform in Chrome will limit ad-blocking capabilities and delay extension updates, giving Google an advantage in the cat-and-mouse game with ad blockers. [ more ]

9to5Google

Clever workaround speeds YouTube ads up instead of blocking them [Video]

A new browser extension called 'Ad Speedup' speeds up YouTube ads instead of blocking them.

The extension recognizes and speeds up ads by 16x, turning a 30-second ad into just a second or two. [ more ]

TechSpot

YouTube begins fighting ad blockers by slowing down load times

YouTube is intentionally delaying video loading when it detects ad blockers in order to discourage users from using them.

This new approach follows a more severe tactic rolled out globally a few weeks earlier, temporarily or permanently halting video playback for users with ad blockers.

YouTube's strategy has achieved short-term success with an increase in ad-block uninstallations, but developers continue to find ways to bypass the service's measures. [ more ]

AdExchanger

Tech industry

Google Spills More Secrets; The Unblockables | AdExchanger

Google has exceptions to the standard 15% fee for certain apps like Spotify and offered Netflix a discounted take rate of 10%.

Google is cracking down on ad blockers on YouTube to boost its average revenue per user and in response to accusations of anticompetition tactics.

Temu, a Chinese ecommerce marketplace, is featuring its first full year of Temu Christmas, which is seen as a challenge for ecommerce advertisers. [ more ]

BGR

YouTube's ad crackdown could cause 'suboptimal viewing,' Google admits

Google is cracking down on YouTube ads to push users to buy its premium services instead of using ad blockers.

Some users have reported issues with the new ad crackdown, experiencing small hiccups or suboptimal viewing experiences when using an ad blocker. [ more ]

The Verge

YouTube says it's not slowing down Firefox - just ad blockers

YouTube has intentionally added a five-second delay before video pages will load in certain browsers to combat ad blockers.

Disabling the ad blocker may resolve the issue, but users may still experience a temporary delay in loading.

The delay is not specific to Firefox and affects other browsers like Chrome and Edge as well. [ more ]

The Verge

Google's revised Chrome extension standard loosens restrictions on ad blockers

Google will deprecate Manifest V2 next year.

Google is continuing the transition to Manifest V3 with some key changes.

Improved content filtering support will be provided for ad-blocking extensions. [ more ]

Android Authority

6 months ago

You hate ads on YouTube, but what do you actually want?

Google relied on ad revenue to make YouTube profitable since 2009.

The introduction of YouTube Premium has only contributed a small portion to revenue compared to ads. [ more ]

moreGoogle

Digital Trends

1 week ago

Surfshark CleanWeb ad blocking and VPN stops hidden horrors | Digital Trends

Surfshark CleanWeb combines VPN and ad-blocker for comprehensive online protection. [ more ]

Forbes

YouTube Issues New Ad Blocker Warning As Crackdown Ramps Up

YouTube is intensifying measures against third-party ad blockers on its platform, causing potential issues for users using such apps. [ more ]

Lifehacker

YouTube Is Cracking Down on Third-party Apps That Block Ads

YouTube is tightening enforcement against ad blockers on third-party apps to protect its revenue stream. [ more ]

Yahoo

YouTube prevents ad-blocking mobile apps from accessing its videos

YouTube is intensifying efforts against mobile ad-blocking apps, emphasizing the importance of ad revenue for content creators. [ more ]

TechCrunch

Government spyware is another reason to use an ad blocker | TechCrunch

Ad blockers are being used as a defense against spyware as spyware makers weaponize online ads for surveillance. [ more ]

BleepingComputer

3 months ago

Latest Adblock update causes massive YouTube performance hit

Some Adblock and Adblock Plus users have been experiencing performance issues on YouTube, such as slow video loading times and scrolling.

The performance issues are caused by a bug in the Adblock extension, specifically version 1.1.1 of the extension engine. [ more ]

Lifehacker

2 months ago

Privacy professionals

The Five Best Ad Blockers You Can Install

Ad blockers reduce intrusive ads and enhance online security.

Popular ad blockers include AdBlock Plus, uBlock Origin, Ghostery, and AdBlock. [ more ]

Benzinga

It's Not YouTube, It's Ad-Blockers: Why Are Your Videos Buffering Too Slow? - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

YouTube confirms that recent slowdown and buffering issues are not related to its crackdown on ad-blockers.

The issues were caused by a recent update of third-party ad-blocker extensions like AdBlock and AdBlock Plus. [ more ]

Android Authority

Google says YouTube's latest slowdown isn't linked to ad blockers

Google confirms that YouTube slowdowns are not caused by ad blockers

The issue is related to the latest versions of AdBlock and AdBlock Plus [ more ]

Ars Technica

YouTube appears to be reducing video and site performance for ad-block users

YouTube is slowing down the site for users who have ad blockers enabled.

Users have reported poor loading performance, lag, and issues with full screen and comments due to ad-block detection. [ more ]

Android Authority

YouTube's ad blocker war leads to major slowdowns and surge in scam ads

YouTube is slowing down the platform for users using ad blockers.

Video load times are increasing by up to five minutes for some users. [ more ]

Tech.co

Remote Workers Blamed for Increase in Ad Blocker Use

Ad blocker usage is up 11% since 2021.

The increase in ad-blocker users is higher on desktop than on mobile phones.

YouTube is taking measures to crack down on ad blockers. [ more ]

MarTech

YouTube is deliberately 'suboptimal' for people using ad blockers | MarTech

YouTube intentionally created a suboptimal experience for users with ad blockers.

The deliberate delay in loading video pages is an attempt to discourage the use of ad blockers. [ more ]

The Messenger

YouTube: Turn Off Your Ad Blocker Or Wait Longer For Your Videos

YouTube is implementing a five-second delay for videos on browsers that have ad blockers installed.

This delay affects all browsers, not just those not owned by Google.

YouTube is cracking down on ad blockers to support creators and generate ad revenue. [ more ]

TechSpot

YouTube escalates battle against ad blockers, rolls out site slowdown to more users (Updated)

YouTube is slowing down its site for users who have ad-blockers enabled, causing a suboptimal viewing experience.

This punishment is being rolled out more widely and is affecting features such as video loading, previews, and fullscreen mode. [ more ]

Android Authority

Digital life

Google's ad-blocker crackdown may be changing how people are using YouTube

22% of users surveyed are more likely to use an ad-blocker due to YouTube's crackdown on ad-blockers.

16% of users surveyed plan to spend less time on YouTube. [ more ]

WSJ

Advertising Is Dead. Long Live Advertising.

Advertising industry was once seen as pariah but is now finding alternative ways to reach consumers.

Ad-free streaming services and ad blockers were perceived as threats to the advertising industry. [ more ]

Futurism

YouTube Threatens to Become Even More Horrendous If You Have an Ad Blocker

YouTube is degrading the experience for users with ad blockers in order to encourage them to turn off the ad blockers or subscribe to YouTube Premium.

Users have been getting frustrated with nagging messages and delays caused by YouTube's crackdown on ad blocking.

Google is planning to change how extensions work in its Chrome browser, which may impact ad blockers. [ more ]

Theregister

Google admits it's making YouTube worse for ad block users

Google admits that its efforts to discourage the use of ad blockers on YouTube have resulted in a suboptimal viewing experience for some users.

YouTube began interrupting videos for ad block users with a pop-up encouraging them to disable the extension or filter, or pay for the ad-free premium tier.

Netizens have reported delays in playback when using non-Chrome browsers. [ more ]

Mail Online

Web development

Why YouTube is slowing down videos for some users - and how to fix it

YouTube users are reporting slow loading times on the website, primarily on Mozilla Firefox and Microsoft Edge browsers.

The issue is linked to ad-blockers, with YouTube claiming that users with ad-blockers installed may experience delays.

The delay issue has not been replicated by some media outlets and users, raising questions about the cause and extent of the problem. [ more ]

Theregister

6 months ago

Google plans to disable legacy browser extensions next June

Web advert blockers and other Chrome extensions may stop working by June 2024 unless they are revamped to adhere to Google's Manifest V3 specifications.

Extensions updated to meet Manifest V3 may not work as effectively as they did previously.

Google's transition from Manifest V2 to V3 has faced delays but is now back on track. [ more ]

Forbes

6 months ago