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fromTipRanks Financial
1 week ago

WPP Launches WPP Open Pro: A New AI Marketing Platform - TipRanks.com

WPP launched WPP Open Pro, an AI marketing platform enabling brands to independently plan, create, and publish campaigns, expanding WPP's addressable market and transforming marketing delivery.
#advertising
Startup companies
fromCity AM
5 months ago

Are we witnessing the slow death of advertising holding companies?

Ajaz Ahmed believes a new era for independent agencies is emerging, driven by technology and innovation.
more#advertising
#cindy-rose
more#cindy-rose
fromDigiday
3 months ago

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created

Sir Martin Sorrell criticized WPP's consolidation efforts as a "disgrace" and expressed doubts about the company's future under current leadership. He suggested that WPP might be beyond saving.
Marketing
fromwww.theguardian.com
3 months ago

Ad agency WPP asked to work on campaign nudging UK savers to invest in shares

The advertising agency WPP has been asked to work up ideas for a government-endorsed advertising blitz to urge more consumers to invest in stocks through a Tell Sid-style campaign.
US politics
Marketing
fromThe Drum
3 months ago

Accenture Song - WPP merger rumors swirl - but would it make sense?

High-level talks between Accenture and WPP have sparked speculation about a potentially transformative marketing deal.
Marketing
fromDigiday
3 months ago

Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?

WPP named Cindy Rose as its first female CEO amidst financial challenges, signaling potential shifts in the holding company landscape.
fromDigiday
3 months ago

WPP has its next CEO - but what do clients make of the heir apparent?

"I don't know what to think," one WPP client told Digiday on condition of anonymity. "I'm not sure it matters or how important the move is just yet."
Marketing
Business
fromDigiday
3 months ago

Who is Cindy Rose, WPP's insider-outsider pick for its next CEO?

WPP is poised to evolve into an AI-driven platform business under new CEO Cindy Rose.
Marketing
fromExchangewire
3 months ago

Digest: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA

WPP's profit outlook is lowered due to client losses and new business slowdowns, hitting its shares.
Digital life
fromAdExchanger
3 months ago

Get Your Clicks While You Can; WPP's No Good Very Bad Year | AdExchanger

AIOs are misrepresented as increasing traffic diversity, while Google profits despite fewer ad clicks by controlling broader search queries through Smart Bidding.
#coca-cola
more#coca-cola
#artificial-intelligence
fromThe Drum
4 months ago
Marketing tech

Stephan Pretorius: WPP's platform push won't come at the cost of its agency brands

fromThe Drum
4 months ago
Marketing tech

Stephan Pretorius: WPP's platform push won't come at the cost of its agency brands

more#artificial-intelligence
#ai
fromAdweek
5 months ago
Marketing tech

WPP Touts AI Investments in New B2B Campaign

WPP's new ad campaign highlights its AI initiatives and commitment to innovation in marketing.
fromCity AM
6 months ago
Marketing tech

WPP bets big on AI after a slow start to 2025

WPP is investing heavily in AI to drive future growth despite a challenging current revenue environment.
more#ai
#mark-read
Marketing tech
fromDigiday
4 months ago

WPP's clients see Mark Read's exit as both a risk and an opportunity

Clients are reconsidering leaving WPP after Mark Read's exit, signaling a potential shift in the agency's approach.
Marketing tech
fromBusiness Insider
4 months ago

The exit of ad giant WPP's CEO signals the end of Madison Avenue as we knew it

WPP CEO Mark Read is stepping down, reflecting challenges in a transforming ad industry dominated by AI and tech innovations.
more#mark-read
Marketing tech
fromDigiday
4 months ago

Why these five possible candidates could take over for outgoing WPP CEO Mark Read

Mark Read's departure from WPP marks the end of a pragmatic tenure focused on restructuring in a challenging market.
fromExchangewire
4 months ago

Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

Mark Read will step down as CEO of WPP by the end of 2025, following intense market strain and AI disruption that has challenged the advertising landscape.
Media industry
Marketing tech
fromDigiday
4 months ago

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

WPP faces significant losses, including CEO Mark Read and $1.7 billion account from Mars, highlighting instability within the agency structure.
fromBusiness Insider
4 months ago

5 WPP execs who insiders say could be top candidates to become the ad giant's next CEO

In the current agency environment, what is needed is a leader with a strong track record in crisis management, financial expertise, and people leadership.
Marketing tech
Media industry
fromMarketing Dive
4 months ago

WPP CEO Mark Read to retire at challenging juncture for agency giant

WPP CEO Mark Read will retire at the end of December after seven years, amid challenges including client losses and transformation initiatives.
European startups
fromAol
4 months ago

WPP's CEO Mark Read is making a surprise departure. How he led the advertising giant through its toughest chapter

Mark Read's tenure at WPP reflects resilience amid industry upheaval and transformation through innovation, especially with the integration of AI.
Media industry
fromDigiday
4 months ago

Publicis and IPG win Paramount's media business

Paramount moved its media business to Publicis and IPG for cost-saving, impacting WPP and Horizon Media.
Media industry
fromDigiday
4 months ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
Media industry
fromThe Drum
5 months ago

CEO tells staff 'the future of WPP Media is here' as GroupM rebrand confirmed

WPP's media business GroupM is rebranded as WPP Media to better integrate AI and technology into their offerings.
Marketing tech
fromExchangewire
5 months ago

Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

Meta launches AI app that offers personalized responses using user data from its platforms.
Snap suspends its forecast leading to a significant drop in share price due to economic uncertainties.
WPP reports a dip in revenue, reflecting macroeconomic challenges impacting performance.
Media industry
fromDigiday
6 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
fromDigiday
6 months ago

The real AI challenge for WPP isn't scale, it's control

In other words, part of WPP's bet is that the real competitive edge won't come from using AI so much as it will come from responsibly managing, integrating and scaling it.
Artificial intelligence
Remote teams
fromBusiness Insider
6 months ago

Advertising giant WPP is offering free-lunch Fridays to help fill the office as its RTO policy upsets some staff

WPP introduces free Friday lunches to improve office attendance amid new RTO policy requiring four days of in-office work.
fromCity AM
6 months ago

WPP: FTSE 100 giant offers free-lunch Friday to get staff into office

From April, WPP's team of 108,000 is expected to be in the office at least four days a week, facing employee pushback and petitions against new policies.
London food
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