YouTube redefines TV, with 130% growth in living room views. Leading in streaming watch time monthly, viewers watch 1 billion hours daily. YouTube Select Creator Takeovers allow advertisers 100% share of voice.
Over 75% of YouTube Select campaign impressions went to TV screens in the U.S. YouTube introduces Google AI-driven CTV format and branded QR codes for interactive advertising. Google promises efficient reach with new video campaign non-skips.
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