Netflix and YouTube have announced new advertising strategies incorporating AI to increase user engagement. Netflix's Ads Suite will introduce interactive ads merging with show content for a seamless experience. This includes midroll ads and innovative overlays, with a rollout expected by 2026. In contrast, YouTube's 'Peak Points' format utilizes AI to identify and target emotional moments in videos for ad placements, contributing to better click-through rates. These developments demonstrate a trend towards integrating technology and advertising in streaming media.
Netflix's new initiative includes an advertising platform offering generative AI ad formats, which will merge advertisements with show content to enhance viewer engagement.
YouTube's 'Peak Points' feature aims to place ads during the most engaging parts of videos using intelligent timing considerations for increased interaction.
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