"Consumer appetite for video is shaping the digital advertising world. Advertisers not currently taking advantage of this format are missing out on significant reach."
"Opera Mediaworks delivers the highest quality mobile video ads in the market with faster load times than its competitors. This fact coupled with increasing demand from brands for mobile video ad formats means we are set for big growth this year."
Opera Mediaworks is a mobile ad platform designed for brands, focusing on high-quality ad experiences. The company is experiencing growth in mobile video advertising, projected to account for 69% of mobile ad traffic. Robert Cootes has been appointed to lead the video division, aiming to enhance programmatic strategies and international sales. Mark Slade emphasizes the importance of video in digital advertising, while Cootes highlights Opera Mediaworks' superior mobile video ad quality and faster load times, indicating strong growth potential in the market.
#mobile-advertising #video-marketing #digital-advertising #programmatic-advertising #brand-engagement
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