""This is a way for agencies and brands to get the value of quality inventory, count it towards their upfront, and know what they're buying in a clearly transparent way," said Miles Fisher, senior director of strategic advertising partnerships at Roku."
""Instacart sees what consumers buy at the moment decisions are made, giving brands a uniquely powerful signal for driving measurable outcomes on CTV," says Tim Castelli, vice president of global advertising sales at Instacart."
""By combining Roku's scale with Best Buy's first-party data and holistic measurement capabilities, we're driving awareness and consideration with clear visibility into downstream impact," says Lisa Valentino, president of Best Buy Ads."
Roku Curate is a new offering that allows advertisers to access first-party data to track consumer actions following exposure to commercials. This includes data from various partners like Best Buy Ads, Fandango, Criteo, Fetch, Kroger Precision Marketing, and Instacart. The initiative aims to enhance transparency and value for advertisers, enabling them to measure outcomes effectively. Roku anticipates that this will strengthen relationships with advertisers, especially as programmatic advertising becomes more prevalent in the market.
Read at Variety
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