The new golf comedy "Shanked" exemplifies YouTube's role in the evolving entertainment landscape, debuting as a low-budget series that fits within the platform's preference for shorter episodes. As established creators gravitate towards YouTube for its unique offerings, streaming giants like Netflix and Amazon are adapting strategies from cable and utilizing social media talents. The creator economy is booming, with estimates suggesting a growth to $480 billion by 2027, signaling a significant shift as YouTube gains traction against traditional TV networks in viewership.
A new golf comedy called "Shanked" highlights how YouTube is redefining entertainment, attracting established comedians to create series reminiscent of low-budget cable comedies.
Ryan Horrigan's production company identified a gap in low-budget comedies on TV, aligning with YouTube's shift toward 20-minute episodic series.
James Lynch emphasizes the merging platforms, acknowledging YouTube's growing presence in entertainment spaces traditionally dominated by major networks.
Goldman Sachs projects the creator economy on YouTube to grow significantly, demonstrating its evolution from amateur content to a serious player in original programming.
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