Google, however, claims that many of these use cases are in fact supported and those that aren't have been degraded on purpose because they 'go against the privacy-preserving goals' of the Privacy Sandbox project, said Victor Wong, Google's senior director of project management.
But to get the most out of the APIs - and 'handle this transition to a strange new world' - ad tech companies will need to innovate and fundamentally change the way they work in Chrome, said Michael Kleber, a principal software engineer at Google.
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