Brands have shifted from simply targeting consumers to anticipating their behaviors through a blend of data, psychology, and digital platforms. Research from the University of New Mexico highlights how marketers are leveraging machine learning and social media data to optimize influencer marketing, specifically focusing on Instagram. The study analyzed over 4,000 videos to understand which elements like length, sentiment, and visual characteristics drive engagement, illustrating the evolving landscape of marketing by quantifying how various features impact user interactions.
I can actually quantify the exact level of contribution each feature has on the number of likes and comments,
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