The influencer market has transformed into a multi-billion dollar industry, with predictions estimating it to reach $500 billion by 2027. Initially seen as unserious, it is now a competitive space where even A-list celebrities participate. Influencers like Camila Coelho transitioned from trivial beginnings to working with prestigious brands, highlighting how the dynamics have shifted. Seventy-three percent of marketers plan increased investment in ambassadorships, showcasing the industry's growth. Additionally, the new trend of offering equity to influencers underscores their significant role in marketing strategies.
The influencer market, now a multi-billion industry, has undergone a reckoning, driven by new platforms and the booming affiliate industry.
Once disregarded as an unserious industry, the global creator economy will be worth $500 billion by 2027, according to Goldman Sachs.
Brand interest is still on the up, with seventy-three percent of marketers planning to invest more in ambassador programmes over the next year.
Some brands are even starting to offer equity in exchange for ambassadorships, indicating the growing importance of influencers.
Collection
[
|
...
]