Lynnwood Bibbens, the CEO of ReachTV, faced a critical moment during the COVID crisis when travel halted and his business was under threat. Instead of hiding from partners, he engaged them, asking for their support in waiving fees, which allowed his network to thrive. Bibbens reflects on his career and the importance of valuing partnerships during adversity, advocating for direct communication and collaboration to navigate challenges. His approach, shaped by past experiences, underscores the significance of running towards partners in times of crisis, fostering mutual growth and resilience.
"Tell them what you need. Then ask, 'What are you able to do? Or what advice would you give me?'"
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