E-CommercefromDigiday1 week agoAdvertisers expand affiliate efforts as creator marketing maturesMarketers prioritize accountability in creator marketing, leading to growth in affiliate creator programs.
Marketing techfromDigiday5 months agoThe Honey scandal is a 'wake-up call' for the creator industry's affiliate partnershipsThe creator economy is scrutinizing affiliate programs due to concerns over revenue skimming by companies like Honey.Greater scrutiny of creator contracts is expected to enhance protections for creators against affiliate revenue disputes.