#agency-strategies

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Marketing tech
fromThe Drum
1 month ago

No admin fees, value-based models, guaranteed results: A new era of agency contracts

Agencies are adapting to tighter budgets by changing their pricing and performance models.
There is a mixed outlook on marketing budgets, prompting agencies to reconsider their strategies.
Media industry
fromDigiday
1 month ago

'A conscious decision': Agencies still choose to go to Cannes amid economic uncertainty

Despite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
fromClickUp
2 months ago

What is Marketing Campaign Management? (Examples & Templates)

In 1988, a newly formed advertising agency coined the slogan 'Just Do It' for Nike, demonstrating the significance of effective marketing in brand success.
Social media marketing
fromMarTech
2 months ago

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

Publicis Groupe acquired Captiv8 to enhance its influencer marketing capabilities and build a comprehensive social commerce platform.
Marketing tech
fromThe Drum
2 months ago

As CMO belts tighten, agencies are turning again to outcome-based pricing

CMOs face budget constraints, requiring smarter strategic thinking and pricing adjustments from agencies.
Marketing tech
fromDigiday
4 months ago

Trump's topsy-turvy tariffs have marketers uncertain and on edge

Marketers are extremely concerned about the impact of tariffs on their businesses, prompting potential cuts to media spending.
fromForbes
4 months ago

17 Ways To Showcase Client Success And Attract More Business

Effective storytelling of client success builds trust and attracts new business for agencies.
fromDigiday
8 months ago

Creator agencies have embraced AI, but is the tech changing marketers' minds?

Agencies are leveraging AI tools for influencer activities, yet marketers are cautious about their necessity and potential overpromising.
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