#brand-development
#brand-development

The lifecycle of a marketing video: From concept to distribution - London Business News | Londonlovesbusiness.com

Video marketing is essential for brands, requiring careful planning to create impactful content.

fromWWD

Rhone Redesigns, Expands Hudson Yards Store

Rhone's new Hudson Yards store, now 2,396 sq ft, showcases a softer design highlighting its expanding women's collection, moving away from its industrial roots.

E-Commerce

Los Angeles Rams

fromLos Angeles Times

Rams aren't just trying to win over L.A. They strive to be 'the world's team'

The Rams are expanding their brand globally, focusing on international markets and accessibility for fans.

fromwww.bankingdive.com

Citi marketing chief looks to reenergize' the bank's brand

Citi is restructuring its marketing strategy to enhance its wealth management sector and align with broader brand objectives.

Marketing tech

fromGeeky Gadgets

Build Brands in Minutes With ChatGPT

AI tools like ChatGPT revolutionize branding by streamlining the creative process.

The Mood Board Method effectively complements AI assistance for defining brand identity.

fromSportskeeda

Paige Spiranac reveals her "huge passion" that is the secret behind her success on social media

Paige Spiranac joins Grass League to enhance brand development and digital marketing efforts, focusing on talent and sponsor engagement.

fromFast Company

fromFood & Beverage Magazine

How AI is making the invisible visible in branding

AI enhances human creativity in branding, expanding emotional and sensory dimensions rather than replacing traditional approaches.

Startup companies

Whiskey Jypsi Names Tate Troelstrup as Chief Executive Officer

Whiskey Jypsi appoints Tate Troelstrup as CEO to lead growth and deepen consumer engagement in the premium spirits market.

Social media marketing

5 Ways Small Businesses Can Win Big Without Big Budgets: Storytelling

Storytelling transcends budgets and cultures, making it crucial for business scalability and customer engagement.

Small businesses should focus on sharing their purpose and emotional connections, not just product details.

fromBusiness Matters

fromstupidDOPE | Est. 2008

Top Strategies SaaS Marketing Agencies Use to Drive Conversions

'An effective SaaS marketing agency can be a key resource for scaling your business through lead generation, retention, and brand identity development.'

Marketing tech

How Brandify Helped Silly Nice Grow With Smarter Cannabis Advertising | stupidDOPE | Est. 2008

The legal cannabis market is growing, but brands face significant advertising challenges due to strict regulations and market saturation.

Marketing tech

fromBusiness Matters

Mikhail Irzak: academic and professional background

Mikhail Irzak emphasizes culture-driven business strategies over conventional methods, focusing on long-term vision and founder psychology.

fromBusiness Insider

I quit my dream job at YouTube to become a full-time creator. It was the best career decision I've ever made.

Quitting YouTube was the toughest, scariest, and best career decision I've made in my life. I was scared, but there was no plan B.

Growth hacking

#marketing-strategy

Growth hacking

Tubi Can Be Anything But Forgettable

fromThe Drum

Marketing tech

Judge of the Day: Fleur Elliott, head of marketing, APAC at Amazon Fresh

Growth hacking

Tubi Can Be Anything But Forgettable

fromThe Drum

fromFood & Beverage Magazine

Marketing tech

Judge of the Day: Fleur Elliott, head of marketing, APAC at Amazon Fresh

more#marketing-strategy

Marketing tech

fromWWD

4 months ago

The Consumer Collective Launches, a Connect-the-dots Fashion Consultancy

Collins and Ramírez leverage their extensive experience to advise brands and tech companies in the fashion industry.

4 months ago

A&W Restaurants Names Amanda Potts Vice President of Marketing and Innovation

A&W Restaurants appoints Amanda Potts as VP of Marketing and Innovation to enhance brand growth and engagement.

Business