fromDigiday2 months agoAmid sports marketing's gold rush, some brands are targeting niche fan communitiesIncreasing investment in sports marketing highlights brands' focus on connecting with consumer passions amid media fragmentation.
fromThegistsports4 months agoFor Soccer shares demographic insights on women soccer fans in the U.S. | The GISTWomen soccer fans in the U.S. are a growing and influential demographic, offering new opportunities for marketers.
Social media marketingfromPhys5 months agoStudy reveals hidden costs of sponsored content for influencersSponsored content can harm an influencer's reputation and reduce audience engagement.