Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
Clients' pricing models often favor cheaper CPMs. The challenge is streaming video is expensive, which complicates the negotiation landscape as digital ad spend grows.
'It's dead': Publisher confessions on the future of Google's Privacy Sandbox
The future of Google's Privacy Sandbox is uncertain, with many publishers viewing it as ineffective without the incentive of third-party cookie deprecation.
