#cpm-rates

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#advertising
Marketing tech
fromDigiday
2 months ago

Streaming TV ad rates are falling and Amazon's the anchor

Amazon is lowering streaming ad costs, influencing pricing for competitors.
Ad buyers pay around $40 per thousand viewers on Prime Video, similar to Netflix.
fromMarTech
6 months ago
Marketing

Political ad spending shifts regional CTV costs for brands | MarTech

Political advertising is overshadowing brand messaging during the holiday season.
CPMs have risen significantly in swing states due to political competition.
Brands are reallocating budgets towards non-swing states with lower advertising costs.
fromAdExchanger
5 months ago
Marketing

Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms | AdExchanger

Perplexity is exploring new in-app purchasing strategies to enhance profitability, such as the 'Buy with Pro' subscription model.
Marketing tech
fromDigiday
2 months ago

Streaming TV ad rates are falling and Amazon's the anchor

Amazon is lowering streaming ad costs, influencing pricing for competitors.
Ad buyers pay around $40 per thousand viewers on Prime Video, similar to Netflix.
fromMarTech
6 months ago
Marketing

Political ad spending shifts regional CTV costs for brands | MarTech

Political advertising is overshadowing brand messaging during the holiday season.
CPMs have risen significantly in swing states due to political competition.
Brands are reallocating budgets towards non-swing states with lower advertising costs.
fromAdExchanger
5 months ago
Marketing

Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms | AdExchanger

Perplexity is exploring new in-app purchasing strategies to enhance profitability, such as the 'Buy with Pro' subscription model.
more#advertising
#podcast-advertising
fromRAIN News
7 months ago
Marketing

Cost of podcast advertising drops to three-year low (Libsyn Ads)

Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.
fromPodcaster News
7 months ago
Marketing

Libsyn Ads Unveils August 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.
fromRAIN News
11 months ago
Marketing

Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN News

The average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.
fromRAIN News
7 months ago
Marketing

Cost of podcast advertising drops to three-year low (Libsyn Ads)

Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.
fromPodcaster News
7 months ago
Marketing

Libsyn Ads Unveils August 2024 Podcast Advertising Rates - Podcaster News

Podcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.
fromRAIN News
11 months ago
Marketing

Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN News

The average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.
more#podcast-advertising
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