Marketing techfromEMARKETER5 months agoMarketers chase better measurement across channelsA significant majority of ad buyers in the US plan to prioritize cross-platform measurement by 2025.
Marketing techfromEMARKETER5 months agoMarketers chase better measurement across channelsMore ad buyers plan to increase focus on cross-platform measurement in 2025.Retail media networks complicate cross-platform measurement due to a lack of standardization.
Marketing techfromEMARKETER5 months agoMarketers chase better measurement across channelsA significant majority of ad buyers in the US plan to prioritize cross-platform measurement by 2025.
Marketing techfromEMARKETER5 months agoMarketers chase better measurement across channelsMore ad buyers plan to increase focus on cross-platform measurement in 2025.Retail media networks complicate cross-platform measurement due to a lack of standardization.
fromEMARKETER5 months agoMarketing techMarketers chase better measurement across channelsA majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.The lack of standardization in retail media networks presents major challenges for advertisers.