Marketing techfromDigiday1 month agoHow taking a unified campaign approach helps brands outperform benchmarksMarketers must build comprehensive customer profiles to enhance campaign performance despite challenges from privacy, budgets, and technology.
Marketing techfromBusiness Insider2 months agoSee the 12-slide pitch deck AI marketing-tech startup Octave used to raise a $5.5 million seed round from Bonfire and a LinkedIn alumni fundOctave secures $5.5 million to enhance its AI-powered marketing platform, aiming to streamline marketing and sales processes.
Marketing techfromThe Drum4 months agoHow brands can revolutionize their data enrichment strategy with gamificationGamification can enhance data enrichment, leading to improved personalization in marketing.