In CTV, retail media and emerging channels, third-party data is more important than ever
CTV ad spending is projected to reach $33.35 billion this year, while retail media's 19.7% growth will be more than double the growth in overall digital ad spending.
'Using generative AI as a copilot is the sweet spot': A look at Nationwide's AI approach
Nationwide Building Society focuses on generative AI to empower employees and enhance customer experience, ensuring that technology complements human efforts.
Why data literacy is essential - and elusive - for business leaders in the AI age
Business leaders struggle to align data strategies with priorities; confidence in data interpretation is declining, especially among creative-oriented leaders.