#data-strategy

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Marketing tech
fromThe Drum
2 days ago

Martech for Drummies: your essential cheat sheet

Innovation in martech now focuses on integrating existing tools and data, providing a competitive edge amidst tech overload and regulatory changes.
Data science
fromInfoWorld
1 week ago

Data mesh vs. data fabric vs. data virtualization: There's a difference

Data mesh is a decentralized approach where domain experts manage their own data, treating it as a product.
#database-management
Data science
fromMedium
2 months ago

Database Revolution Series: A Modern Guide to Data Management

Modern data management relies on both SQL and NoSQL databases to address the needs of structured and unstructured data.
fromMedium
2 months ago
Data science

Database Revolution Series: A Modern Guide to Data Management

Multi-model and cloud-native databases are transforming data management for businesses.
fromMedium
2 months ago
Data science

Database Revolution Series: A Modern Guide to Data Management

SQL databases manage structured data efficiently, while NoSQL is ideal for unstructured data.
Data science
fromMedium
2 months ago

Database Revolution Series: A Modern Guide to Data Management

Modern data management relies on both SQL and NoSQL databases to address the needs of structured and unstructured data.
fromMedium
2 months ago
Data science

Database Revolution Series: A Modern Guide to Data Management

Multi-model and cloud-native databases are transforming data management for businesses.
fromMedium
2 months ago
Data science

Database Revolution Series: A Modern Guide to Data Management

SQL databases manage structured data efficiently, while NoSQL is ideal for unstructured data.
more#database-management
Artificial intelligence
fromInfoQ
1 week ago

AI Continent: European Commission Outlines Strategy for Scaling AI Development

The EU's AI Continent Action Plan aims to enhance AI infrastructure and capacities.
Concerns exist regarding the feasibility of the ambitious goals outlined.
#digital-transformation
Privacy professionals
fromInfoWorld
4 weeks ago

How to start developing a balanced AI governance strategy

A strong AI governance strategy combines both defense and offense, enhancing risk management while also driving business value.
fromITPro
5 months ago
Business intelligence

Future-proofing operations

Data-driven decision-making requires seamless and secure data movement across an organization's ecosystem for analytics and AI applications.
fromComputerWeekly.com
2 weeks ago
Digital life

Interview: Markus Schummelfeder, CIO, Boehringer Ingelheim | Computer Weekly

Markus Schümmelfeder's vision as CIO has transformed Boehringer Ingelheim into a data-enabled organisation, emphasizing technology's role in business processes.
Privacy professionals
fromInfoWorld
4 weeks ago

How to start developing a balanced AI governance strategy

A strong AI governance strategy combines both defense and offense, enhancing risk management while also driving business value.
fromITPro
5 months ago
Business intelligence

Future-proofing operations

Data-driven decision-making requires seamless and secure data movement across an organization's ecosystem for analytics and AI applications.
fromComputerWeekly.com
2 weeks ago
Digital life

Interview: Markus Schummelfeder, CIO, Boehringer Ingelheim | Computer Weekly

Markus Schümmelfeder's vision as CIO has transformed Boehringer Ingelheim into a data-enabled organisation, emphasizing technology's role in business processes.
more#digital-transformation
Business intelligence
fromZDNET
2 weeks ago

Why data literacy is essential - and elusive - for business leaders in the AI age

Business leaders struggle to align data strategies with priorities; confidence in data interpretation is declining, especially among creative-oriented leaders.
#digital-marketing
fromDigiday
3 weeks ago
Marketing tech

More brands are blending deterministic and probabilistic data for hybrid targeting approaches

Advertisers are reviving probabilistic data strategies to enhance audience targeting amidst privacy changes and cookie restrictions.
fromEMARKETER
3 months ago
Marketing

CMOs focus less on gathering data for a cookieless future

Marketers are moving from data-gathering to improving the use of existing data amid the decline of third-party cookies.
fromMarTech
5 months ago
Data science

Marketers discuss their first-party data strategies | MarTech

First-party data is essential for marketing strategies following the phasing out of third-party cookies by Google, especially for personalization and advertising ROI.
Marketing tech
fromDigiday
3 weeks ago

More brands are blending deterministic and probabilistic data for hybrid targeting approaches

Advertisers are reviving probabilistic data strategies to enhance audience targeting amidst privacy changes and cookie restrictions.
fromEMARKETER
3 months ago
Marketing

CMOs focus less on gathering data for a cookieless future

Marketers are moving from data-gathering to improving the use of existing data amid the decline of third-party cookies.
fromMarTech
5 months ago
Data science

Marketers discuss their first-party data strategies | MarTech

First-party data is essential for marketing strategies following the phasing out of third-party cookies by Google, especially for personalization and advertising ROI.
more#digital-marketing
#ai-adoption
fromBusiness Insider
4 months ago
Artificial intelligence

KPMG's AI chief explains how to make AI work for your business

KPMG emphasizes embedding AI into business models, warning against focusing solely on single-use cases for effective implementation.
fromITPro
2 months ago
Artificial intelligence

A quarter of firms still don't have a formal data strategy - and it's hampering AI adoption

Many firms lack a formal data strategy despite rising AI usage and employee data literacy gaps, leading to an 'AI Paradox.'
fromITPro
2 months ago
Artificial intelligence

A quarter of firms still don't have a formal data strategy - and it's hampering AI adoption

Many firms lack a formal data strategy despite rising AI usage and employee data literacy gaps, leading to an 'AI Paradox.'
more#ai-adoption
fromtowardsdatascience.com
2 months ago
Business intelligence

Data vs. Business Strategy

Strategic approach is essential for becoming a data-driven organization, focusing on culture and clear objectives.
fromDigiday
3 months ago
Marketing

Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco's CES moves

Omnicom Media Group's partnership with Roku enhances access to viewer searches for improved client investment strategies in the CTV space.
fromchannelpro
4 months ago
Marketing

Westcon-Comstor targets further growth with executive promotions

Westcon-Comstor is enhancing its leadership team to focus on digital sales, data innovation, and cybersecurity growth.
fromLindsey Gamble
7 months ago
Privacy professionals

LinkedIn Retires Community Top Voice Badges for Contributors of Collaborative Articles - Lindsey Gamble

LinkedIn is phasing out Community Top Voice badges due to their diminishing value and oversaturation.
Data science
fromHackernoon
4 years ago

Why Data Strategies Fail in Companies - And How CEOs Can Fix Them | HackerNoon

A solid data strategy is essential for business success but is often poorly implemented, leading to missed growth opportunities.
#generative-ai
fromCloud Pro
7 months ago
Artificial intelligence

The generative AI advantage: A leader's guide

Unlocking generative AI requires leveraging your organization's unique data to gain a competitive advantage and create tailored applications.
fromITPro
11 months ago
Artificial intelligence

Generative AI is here: Are you ready?

Generative AI can revolutionize data strategy for organizational growth.
fromITPro
11 months ago
Artificial intelligence

Generative AI is here: Are you ready?

Generative AI can revolutionize data strategy for organizational growth.
more#generative-ai
fromHackernoon
8 months ago
Data science

Mapping IT System Capabilities: The Key to Unlocking Valuable Business Data | HackerNoon

IT systems' true potential is unlocked by understanding their capabilities and integrating their data effectively into the organization.
fromInvesting.com Australia
8 months ago
Marketing

Earnings call: Nexxen reports growth and bullish on CTV and data strategy By Investing.com

Nexxen's rebranding has enhanced performance, leading to new partnerships and a data-centric strategy.
The company's data platform and political advertising tools have driven new revenue opportunities.
Contribution ex-TAC grew by 4% to $83.1 million, with programmatic revenue at $78.6 million.
CTV revenue represents a significant portion of programmatic revenue at 36%.
Nexxen aims to be a key AdTech and data partner through innovation and investment.
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