#display-ads

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Marketing tech
fromDigiday
2 months ago

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Display advertising spending in the U.S. reached $74.3 billion in 2024, reflecting ongoing growth in the sector.
Online marketing
fromSearch Engine Roundtable
2 months ago

Google AdSense Adds Display Ads Option For Ad Intents

Google introduces a new option for display ads in ad intents, allowing selection of display ads always with organic search results.
Default ad intent setting will show search ads unless otherwise changed by users.
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