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E-Commerce
fromModern Retail
1 month ago

AppLovin rebrands its ad platform as Axon, launches ads manager on referral-only basis

AppLovin rebrands its ad platform as Axon and launches invite-only Axon Ads Manager to compete in e-commerce advertising using its Axon AI.
E-Commerce
fromAol
2 months ago

Why AppLovin Stock Popped Today

AppLovin achieved significant financial growth with strong revenue and net income increases, alongside a sale of its Apps business.
more#applovin
fromThe Drum
2 weeks ago

E-commerce advertising 'doesn't need to be disruptive' to work

That's a big misconception that Rokt sets out to change, as the focus turns to how e-commerce advertising is being reimagined around consumer expectations, not as an interrupter but an enhancer. "What we're seeing in consumer behavior is they're wanting more relevant, seamless experiences in how they interact online," says Firmstone. "The landscape is so crowded today, so how do [advertisers] get cut through and get your offer in front of a customer when intent is high?"
E-Commerce
Marketing tech
fromExchangewire
1 month ago

Kevel Powers Haypp Group's Shift to Smoke-Free Products with Retail Media Technology - ExchangeWire.com

Haypp Group launched retail media on Kevel's Retail Media Cloud to power targeted, scalable display ads and expand sponsored listings across its e-commerce brands.
E-Commerce
fromDigiday
2 months ago

Amazon quietly blocks AI bots from Meta, Google, Huawei and more

Amazon is blocking AI companies' web crawlers via robots.txt to prevent scraping of its e-commerce data and protect its marketplace and ad business.
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