#john-mueller

#john-mueller

Focus on creating valuable content instead of minute SEO metrics.

Prioritize stability and user engagement over fleeting clicks.

Hotlink protections with carve-outs for search engines are acceptable but less commonly used today.

Implementing hotlink protection should not block essential user access or search engine visibility.

Image streaming techniques hinder SEO by preventing images from being indexed.

Images embedded through streaming will not be searchable in Google.

John Mueller critiques the inconsistency of word counts in SEO tools, emphasizing that word count itself is less significant than content quality.

Structured data does not improve site rankings but is useful for display features in search results.

Keywords in URLs do not significantly influence SEO rankings; content is more impactful.

The Google Search Console screenshot feature largely reflects what Google Search sees, with some exceptions.

Google Search Console's date picker bug defaults to the last month's data, causing confusion for users.