AI Mode can use your previous conversations, along with places you've searched for or tapped on in Search and Maps to deliver more relevant options, personalized to you. So if AI Mode infers that you have a preference for Italian food, plant-based meals, and places that have outdoor seating, you may get results suggesting options like these.
Now it's official: London was the most-searched for city on the planet for tourists over the past 12 months, according to the Year in Travel 2025 Report created by travel search website Opodo. The report analysed booking data from travellers in parts of Europe and the USA. Opodo found that in 2025 travellers were searching for holidays in the UK capital more than any other place in the world. It beat Paris and New York City which came in second and third for search, respectively.
Companies are publishing millions of AI-generated articles in an attempt to drive traffic from Google Search and answer engines such as ChatGPT. Many case studies claim that this is an effective strategy. In fact, there are now more AI-generated articles being published on the web than human-written articles published online in November 2024, according to a study by Graphite, an AI search agency.
Google held the Search Central Live event in Dubai just a couple of days ago. It seems like the vast majority of what was presented at the event was presented at prior events. But I wanted to share that Google again said that links or site moves or technical SEO won't fix your rankings if you have overall quality issues with your site.
